Your AI partner for scalable ROAS optimization—Samba 2.5 is here
AI ROAS Bid Optimization: The Smarter Way to Scale with Samba 2.5
Anastasiya Starovoytova
Anastasiya Starovoytova 
Many app marketers chase revenue growth but struggle to consistently hit ROAS targets at scale.
Can smarter bidding fix this? Our AI proves it can.
With the new AI ROAS Bid Optimization feature, Samba 2.5 helps you drive revenue while staying within ROAS goals through smarter, scalable, and fully automated bidding strategies.
Here’s how it works and why it matters for anyone serious about growth.
AI ROAS Bid Optimization is a new feature in SplitMetrics Acquire powered by Samba 2.5, designed to help you grow revenue efficiently while staying within your ROAS targets.
It uses AI-driven predictions and automatic bid adjustments across a portfolio of keywords to allocate spend where it performs best. You can apply it to both single-campaign and multi-campaign setups.
The system forecasts expected spend and revenue by analyzing historical performance data and applying a new events approximation technique to better anticipate upcoming trends. It updates bids daily based on these predictions to distribute spend across keywords more effectively, boost campaign performance, and maximize revenue.
Let’s break down the biggest challenges in ROAS optimization and how Samba 2.5 solves them.
| ROAS Challenge | How Samba 2.5 Solves It |
| Scaling campaigns while maintaining ROAS | AI automatically adjusts bids across thousands of keywords and campaigns with the same target, ensuring ROAS targets are maintained even at high volumes. |
| High-volume campaign management demands more efficient, data-driven bidding | Predictive models automate daily bidding, saving you more than 40h every month while improving results consistently. |
| Wasted ad spend on low-performing keywords | Smart, portfolio-based bidding shifts budgets toward high-performing keywords, reducing spend waste. |
| Difficulty predicting keyword success | Our Samba 2.5 model uses 30M+ datapoints, is 10% more accurate than before and uses a new events approximation technique reducing the impact of data latency. |
| Managing too many campaigns at once | Scales optimization across thousands of campaigns, easily handling large portfolios. |
AI ROAS Bid Optimization in Samba 2.5 predicts where your spend will generate the best returns based on market signals and adjusts bids automatically every day to keep you on track – all this while giving you control and visibility into every move, so you can step in whenever needed.
To understand why Samba 2.5 delivers, it helps to look at what happens behind the scenes. Here’s how AI ROAS Bid Optimization works in practice:
You spend smarter, grow faster, and stay profitable — and have headspace to focus on creative and strategic tasks.
Before its official release, Samba 2.5’s AI ROAS Bid Optimization was put to the test across different campaigns.
The results showed just how powerful this new approach can be:
We wanted a smarter way to manage our campaigns at scale. SplitMetrics’ AI ROAS Bid Optimization helped us scale our user acquisition and hit our ROAS target. In the first three weeks, we saw a clear drop in CPI and a strong lift in installs. It gave our UA team the space to think bigger — without losing sight of our goals.
Whether you’re managing just a few campaigns or scaling across multiple markets, our AI can deliver meaningful growth.
Getting started with Samba 2.5’s AI ROAS Bid Optimization is simple, but your campaign must meet a few basic requirements first:
If your campaign qualifies, you can move forward with a straightforward setup process:
That’s it. Samba 2.5 gives you a faster, more accurate way to manage bids, improve campaign performance, and achieve your ROAS goals with greater confidence.
Samba 2.5 brings a smarter way to scale.
It predicts better, adjusts faster, and helps you hit ROAS targets with precision.
Stronger results start with smarter bidding, and Samba 2.5 makes it real.
To explore how Samba 2.5 can support your growth goals, get in touch with our team.
